Meet the youth of Baran, India

Public Awareness Campaign

Many villagers in rural India lack basic knowledge about their rights, health issues, and the environment. Understanding these topics can make the difference between a landless community and one that can survive, or between a child bride and a girl who can stay in school.

In 2012, twenty students developed "narrowcast" radio programs on indigenous rights through a program at the READ Center in Baran district.

They targeted specific segments of their community rather than broadcasting them to the general public. They did this by airing the programs to community audiences through computers, mobile phones, and loudspeakers.

Volunteers then traveled to 60 nearby villages to form groups to listen to the programs.

The program was so popular that READ expanded the program to two other Centers in India - training women and youth to narrowcast programs on health, child marriage, water conservation, and more.

Learn more about our work in India.

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Making radio programs